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41 screenshots is a website where designers and app store optimization (ASO) specialists can find creative inspiration. All screenshots are taken from the open source and curated by hand. The picks are based on a mix of aesthetic and functional factors, because marketing creatives should be noticeable, timely, culturally relevant, but also effective. Screenshots on an app store should be noticed in the sea of others and then be appealing to convert an impression into a download.

Near each set you will find my comments about what I think makes these screenshots good. This is my personal opinion, informed by experience of working with multiple apps and running multiple experiments over the years. Sometimes though, the opinion is not informed by anything except the fact that I vibe with it.

Please take everything on this site as an inspiration and don't copy blindly. I believe that the best ideas are often found in other categories and adapted to a specific context: navigation apps can get inspired by games, productivity apps can get inspired by social media apps.

If you'd like to discuss something related to this site or ASO in general - please reach out on LinkedIn or in the ASO community.

Quick links:



🙋 Who made this?
👥 The ASO community
📘 App Store and Google Play review guidelines for screenshots
🗞️ The ASO Stack - blog about ASO
🗞️🗞️ Apptweak's ASO blog - another blog about ASO
🎓 The ASO Course - learn about ASO
💰 The latest (paid) ASO book
❌💰 The older (free) ASO book that covers most of the basics
📎 Imprint

App name:
App subtitle:
App category:
Athan Pro: Ramadan 2023
#utilities
Prayer Times, Qibla, Sleep
"How they managed to describe - and show - the app within the first 3 screenshots, while checking the boxes in terms of social proof, branding and visual keyword recognition, is exemplary. Check out the splash screen and how many UI elements are layered on top of each other - this is a great way to package a ton of information within limited space. One possible suggestion would be to move those captions to the top, as they're shown below the fold on the product page."
App name:
App subtitle:
App category:
Endel: Focus, Sleep, Relax
#health & fitness
Sounds powered by science
"Clean & effective. Is copy a little too small? Maybe."
App name:
App subtitle:
App category:
The Economist
#News
Daily & weekly global analysis
"That bright red first screenshot is why The Economist is on the site."
App name:
App subtitle:
App category:
Kiddopia
#education
Preschool Kids Learning App
"I think they check many boxes for a kids app. It's playful (photos, illustrations, general look and feel), it's safe (social proof, "no ads", "certified"). It's also clear and descriptive with snappy captions and listing the value propositions on the second screenshots. Also, check out how they address the parents through photography on the 2nd screenshot."
App name:
App subtitle:
App category:
Finimize: Investment Insights
#Finance
Market News, Trends & Analysis
"This nudge to keep scrolling is smart, not many apps do this. And interestingly - it repeats on screenshot #3. As with other finance apps, it seems like social proof is important, here it's channelled through the award and brands on #3. I dig this headline framing on the 2nd screenshot. "New" icon is interesting, but they'll need to update it when the feature is not "new" anymore. The list of user reviews on the last screenshot adds even more to the social proof aspect."
App name:
App subtitle:
App category:
Current: The Future of Banking
#finance
Save, spend & get paid faster¹
""The future of banking" tagline is whatever, but the way it and the rest of the copy is positioned is worth mentioning - large headlines with comments below are a good move to describe the features accurately in a way that's compliant with legal. Also I gotta say - love the 3D glass touch with the light refraction."
App name:
App subtitle:
App category:
Toggl Track: Hours & Time Log
#Business
Tracking & Hours Management
"Now that's a cute way to highlight keywords in copy - nice touch with the ... toggled (?) font. Other things to note: nice positioning of brand name on #1, cute trendy illustration which caught my attention in search, and the use of contrasting colors makes the screenshots set not boring to scroll through."
App name:
App subtitle:
App category:
Grailed - Buy & Sell Clothing
#shopping
Largest Fashion Marketplace
"A few notable things are going on here. One - I like the layout. It's dynamic, the splash screen makes good use of space, as well as the #3 with the list of items. Two - large bold readable captions with comments below. Three - they stay serious while speaking their audience's language ("the lowest fees around", "new listings hit the feed every day"). And four - shout out whoever came up with that logo. I'd try to zoom in on the actual grails within the UI, but other than that - we're looking at some clean screenshots."‍
App name:
App subtitle:
App category:
eBay Shop: Buy, Sell & Save
#Shopping
The Marketplace For Shopping
"eBay's looking unexpectedly good. Look at the photo (eBay is for young people too!), doubling down on guarantees on screenshots 2 and 3 (clearly this is a major stopper for new users) and the copy positioning. Enhancing copy in screenshots 2 and 3 with iconography is a good way to amplify the message."
App name:
App subtitle:
App category:
BookBeat Audiobooks & E-books
#Books
Enjoy books any time you want
"Nice way to mix illustration and photography on the 1st screenshot. I like the idea of showing a person using the app in some relatable context, which BookBeat does very well here. Check out screenshot #5 - interesting how they described 3 very different features within 1 little image."
App name:
App subtitle:
App category:
Clubhouse
#News
Talk, listen, hang out
"Whatever you think of the app itself, Clubhouse's icon is the best on the App Store. For a social conversations app, they are doing a great job of making it look inviting through the use of casual photography and copywriting ("here you are")."
App name:
App subtitle:
App category:
Circus: Fresh Food Delivery
#Food & Drink
Frische und günstige Gerichte.
"Calling out low prices and showing them on the screenshots is probably the strongest USP one can have, but you need to deliver on this inside the product. I'd be careful with a design like this if the app is present in multiple markets with different currencies and prices (which sometimes change). Nice use of photography too."
App name:
App subtitle:
App category:
(Not Boring) Weather
#Weather
Local Forecast & Live Weather
"Not boring screenshots. Love the idea of using reviews instead of captions. Also the design award sticker on top of the previous award makes it look authentic. But truth be told - the app's UI really speaks for itself, you don't extra bling to make it stand out."
App name:
App subtitle:
App category:
Bloomberg: Business News Daily
#news
Stock Market & World Finance
"Bloomberg needs no introduction, but the tagline in the first screenshot is hell of an intro nonetheless. A very interesting detail is how they present a 'simplified' version of the UI while maintaining the amount of content displayed, with large font and no visual overload. This is a good move for UI-heavy apps that want to focus on their best features in the screenshot set. Just be careful with how much you simplify the UI to not risk being rejected."
App name:
App subtitle:
App category:
Gowalla App
#Social Networking
Keep up with your friends IRL
"Gowalla is fun with copywriting. Highlighting important words within copy is a best practice, and a major key for visual keyword recognition. Long copy is usually a no-go for the App Store, but in their case it kinda works, I think by adding the feeling of playfulness through making screenshots bright & busy. High contrast + use of extra design elements/stickers is a good move for an app that's using "irl" in the subtitle. Gowalla and their users are speaking the same language."
App name:
App subtitle:
App category:
DocuSign - Upload & Sign Docs
#Productivity
Sign PDFs, Forms & Contracts
"That's a great splash screen: there's a brand name, there's an actual UI, and there's a full outline of what the user experience is like. Try doing the same for your app - is there a way to outline the user journey like that? Also that bright lemon yellow? This e-sign app has no right to look that fresh."
App name:
App subtitle:
App category:
DuckDuckGo Private Browser
#utilities
Privacy, simplified.
"I'm just obsessed with the fact that they named it DuckDuckGo. Not Duck, not DuckGo - they doubled up on ducks all the way, that's commitment. Anyway, the app is on this website for 2 reasons. First - good idea to put the brand name and the icon on the first screenshot to lean into the brand awareness. Second - how big the copy is. Don't make the user work to see what you're selling, make it clear and visible right away. Side note: large copy is an even better move on Google Play where screenshots appear very small."
App name:
App subtitle:
App category:
Hinge Dating App: Meet People
#lifestyle
Match, Date & Make New Friends
"Forest, tent, fire ... this may or may not be my dream date. Besides my romantic fantasies, what's really interesting is how Hinge cuts and mixes the same UI across the set of screenshots. Copywriter elevated the copy using the rule of three: it establishes a beautiful cadence, and by the time you get to the third screenshot you feel like you already know all you need to know. Big props for the photography & layout, the cadence in copywriting, and getting creative with the UI."
App name:
App subtitle:
App category:
Rootd - Panic Attack Relief
#health & fitness
Self Care Anxiety Games, CBT
"As the target user, I can tell you that during a panic attack, you want to be calmed down (warm photo and large clear copy on #1), helped by a trusted source (social proof on #2), as quickly as possible (copy on #3). The screenshots are good. I would maybe suggest testing a brand name in the icon or using a big red button instead of the character, but that's a minor detail. If you know someone who is suffering from anxiety and panic attacks, please share Rootd with them. It really helps."
App name:
App subtitle:
App category:
Poolsuite FM
#music
The super-summer music player
"Sometimes in life, you make a decision to indulge in something even if it goes against your professional responsibilities. This is me doing exactly that. Poolsuite FM is only discoverable on the App Store by the brand keyword, the rest of the metadata is bad. They only have 4 screenshots, and the UI is barely distinguishable. But the vibes! The VIBES!"
App name:
App subtitle:
App category:
Death Lens
#photo & video
n/a
"I don't even know if these convert - even if they do the app is almost impossible to find. But you gotta admire the rawness of it."
App name:
App subtitle:
App category:
Parking Jam 3D
#board
Car Parking Simulator Game
"For games, the best practice is to highlight the character on the screenshots. Parking Jam is an example of how a similar effect can be achieved if you don't have recognizable IP or any characters at all: instead of a character they use in-game elements like cars or a granny. Also, I love how the 3D effect is achieved with blurred elements, while 3D "shining" captions add a premium feel."
App name:
App subtitle:
App category:
Tarteel: Quran A.I.
#Books
Your A.I. Quran Companion
"And the award for the best use of space goes to ... TARTEEL!!! Help me count - on one screenshot they have the brand name, logo, headline with the app's USP, some illustrations, version number (twice) with the description of the new feature AND the nudge to scroll at the bottom. And then, because obviously, they have two captions on every. Single. Screenshot. Hats off."
App name:
App subtitle:
App category:
Artifact: Personalized News
#News
Read on your own terms
"I like the use of color and pixelated design elements in the background. It makes the set look fresh and digital-native. The placement of the logo + brand name on the 1st screenshot is a smart move, since the app will most likely be searched by name. A little description text at the bottom of the 1st screenshot is useful in principle, but in reality is too small to be legible, and will appear below the fold on the actual product page."
App name:
App subtitle:
App category:
Dropbox: Cloud Files Storage
#Productivity
Photo Transfer & File Share
"Dropbox brand is so big they don't really need to show the UI, but for a smaller brand I'd increase the % of actual app UI to avoid rejection and increase CR. 💧📦 is a good example of using illustration instead of photography. One suggestion - I feel like adding the brand name right into the screenshot #1 would be a good move, as well as adding the brand name into the app icon. Final point - CTA on the last screenshot. On Google Play the use of CTA is "not recommended", App Store doesn't prohibit it explicitly."
App name:
App subtitle:
App category:
VOCHI Video Effects & Filters
#photo & video
Effect Editor: Glitch,Neon etc
"Photo and video editing apps are uniquely positioned to take advantage of a design like this, essentially showing both app in use and results of using the app in a smart and appealing way. I'd say the copy is full of generic vanilla (who said I want to "inspire" with my content?). It can benefit from being more punchy and direct, though for a video editing app the copy is secondary."
App name:
App subtitle:
App category:
Centr, by Chris Hemsworth
#health & fitness
Workouts, recipes & meditation
"A very interesting example of how you can position UI, photography and copy within the App Store screenshots set. How effective that small copy is is tbd, but in that particular layout for that particular brand it might be working."
App name:
App subtitle:
App category:
Zoom - One Platform to Connect
#Business
Team Chat, Phone, Video & More
"When your brand name is synonymous with "video call online" it's a great idea to lean into it and highlight the brand. What else what else. I really like this little arrow which invites people to scroll forward, would be interesting to test and see how that impacts views of later screenshots."
App name:
App subtitle:
App category:
Tiimo - Visual Daily Planner
#Productivity
Schedule, focus & to-do
"The first screenshot is interesting - with the brand logo, social proof, a USP and a little tagline at the bottom. Good use of gradient for an app with "stress less" value prop. I'd make the font even heavier for visual KW recognition, now it's barely visible. I like the elements layout on screenshot 5 and 6, definitely some ideas for others to steal. This day-to-night color progression is something designers loved designing, but no actual user notices in the actual store. I'd bring the review from the last screenshot to top 5."
App name:
App subtitle:
App category:
Klarna | Shop now. Pay later.
#Shopping
Payments, Coupons & Best Deals
"These screenshots make me buy something I can not afford: Copywriting is 🔥. The use of logo + social proof on the 1st screenshot, for an app that's getting most users from brand AND is a finance app is a killer combo 🔫🔫 Speaking of social proof - it is further enhanced by the Trustpilot rating on the screenshot #2. If you're in finance - social proof, aka security, is mega important 👷‍♀️. Layout of the elements: UI cut outs, zoom-ins where necessary, and extra elements ("lowest price" on #5) are adding to the urgency 📈. Finally - the mix of large headlines + description text allows people to scan through, or go in detail on every screenshot if they want to."
App name:
App subtitle:
App category:
PURE Hookup: Anonymous Dating
#Lifestyle
Casual Chat. Meet New People
"TL;DR - I love this. Elements that make me love this are: font, copywriting, layout, illustration (unique, simplistic, showing scenes which won't get through review if they were photos), color accents. PURE's designers did their thing here."
App name:
App subtitle:
App category:
Gas
#Lifestyle
See who likes you
"Visual keyword recognition in the captions, relatable messaging ("gas up your friends") and use of emojis for a digital-native user base. In this case gas stands for good-ass screenshots."
App name:
App subtitle:
App category:
Locket Widget
#social networking
Live pics from best friends
"A good example of using iconography on top of (or in this case - together with) screenshot captions. In theory this assists the user in understanding the message in the shorter period of time. Solid idea for a test."
App name:
App subtitle:
App category:
Dime - Budgets and Expenses
#finance
Personal Spending Tracker
"If you're an indie developer or don't have a designer's support - look no further. Lightweight, simple, clean, with iconography and some keyword highlights in the captions. Speaking of which - bonus points for friendly copy. If you ask me, the only thing I'd fix is the splash screen: I would move the headline to the screenshot #1 and add the "100% free forever, no ads" + "Perfect" from the user review on the second one."
App name:
App subtitle:
App category:
Adobe Acrobat Reader: Edit PDF
#Business
Document Editor & Converter
"If your app has more than 2 features - do what Acrobat does. The way they mention SEVEN features within 2 screenshots through the use of comment boxes and captions is great."
App name:
App subtitle:
App category:
Volv - Trending short news
#News
Read, discover, grow in 9 secs
"A few things to call out: 1. The use of a serif font adds to the "curated", "we are for young people with taste" type of feel. 2. Large headline + description combo is the best of both worlds - easily scannable for users, while providing more info for those who are willing to read. 3. Zoom ins on key elements of the UI make it easy to understand what the app is about. 4. I love the 3d app icon, very trendy as of early 2023."
App name:
App subtitle:
App category:
Spaghetti Break
#casual
n/a
"There's nothing good about those creatives - but look closer. They show the large juicy PLAY button and a high score on the first screenshot, as if you've already played and is ready to continue right here right now. I have a theory that behind every creative hit (think pin puzzles from Gardenscapes) is the idea of bringing the experience of play as close to the user as possible. These screenshots are an example of that. Also: the copy positioning is so random it makes the page distinctive (though I'd advice this for hypercasual games only). And finger breaking the pasta shows you the main game mechanic right in the icon, which is clever. Like it or not, the game is #1 in the Casual category today."
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App category:
The New York Times
#News
Breaking National & World News
"Whenever somebody tells me that a certain screenshot is inconsistent with the rest of the set, I point to NYT. If done right, it adds spice to the otherwise boring set, and may prompt a user to scroll further."
App name:
App subtitle:
App category:
Flighty – Live Flight Tracker
#travel
World's Fastest Delay Alerts
""First-class" flight tracker is a tasty little airplane detail in Flighty's copywriting, you gotta love it. In other news - this is a masterclass of packaging information, while keeping the design compelling and lightweight. Something I've not seen before is the use of multiple icons below captions and "app exclusive" badges. Finally, is the first screenshot the new release notes? I'm here for it."
App name:
App subtitle:
App category:
Fiverr - Freelance Services
#Business
Find An Expert For Every Task
" "Show don't tell" in action. If the app is for finding freelancers - let people see these freelancers straight in the screenshots set. I would highlight & emphasize "beautifully" on the 1st screenshot, right now it lacks the punch. Love the use they paired photography with UI, love how they framed the photos, love the use of color. Should I find somebody on Fiverr to run this site 🤔?"
App name:
App subtitle:
App category:
Cash App
#finance
P2P. Banking. Bitcoin. Stocks.
"Those backgrounds tho. Good call on their part to not add any extra design elements besides colorful UI frames: with BGs like these you need to be careful about the visual balance. I'm a little bit worried about how that thin font looks on small Google Play screenshots, and I would lean even more into brand power by adding the brand name into the icon or creating a first screenshot which is branded. Other than that - Cash App is a good example of speaking the same (design) language with your audience which is young, dynamic and digital-native. Let's see how that look will change as the app - and the core audience - matures."
App name:
App subtitle:
App category:
Bandsintown Concerts
#Music
Never miss another live show.
"That's a very strong headline on the 1st screenshot, sharp and appealing. Good copywriting is just as important today as it was 40 years ago."
App name:
App subtitle:
App category:
Waking Up: Beyond Meditation
#health and fitness
In-Depth Mindfulness & Wisdom
"The first screenshot is exemplary: USP is loud and clear, the way the illustration rhymes with the icon is fantastic, and they mention the brand. I love the look and feel in general - that framing with clouds, calming colors and birds flying here and there. Perfect for a mindfulness app. They have some good social proof on the 3rd screenshot (note that there's no mention of user's names, safe play to avoid user data privacy questions). I would maybe move the 7th screenshot closer to the front - a large part of the app's appeal is that it's by Sam Harris, I'd focus on that. But maybe they want to outgrow his personal brand, as many such products do."